Lee Oliveira is a Brand Project Manager, Photographer, and Creative Style Advisor known for his work with leading international media outlets like The New York Times Fashion, Vogue, Marie Claire Brazil, Grazia Italy, and Men's Style Magazine Australia. His artistic vision has been featured in Vogue.com, British Vogue, WWD, Globo Show, South China Morning Post, Corriere De La Sera, and Chicago Tribune.
Lee made history as Gucci's first street photographer, revolutionising the brand's image with authentic, real-life content and pioneering the "see now, buy now" street trend movement on platforms like Weibo and WeChat in China.
In 2011, he forecasted Valentino's "sneakers-and-suits" trend, blending contemporary style with luxury fashion and providing important visual insights to their design team.
At The New York Times Fashion, he served as the official photographer and social media manager for Fashion Week, significantly enhancing their content and brand visibility.
At the intersection of art direction, trend forecasting, photography, and styling, Lee has collaborated with luxury brands such as Gucci, Valentino, Giorgio Armani, Emporio Armani, Tod's, Casadei, Tommy Hilfiger, Tory Burch, Santoni, Levi's, Samsung, Luxottica, Lillian Muir, and Bentley Motors. His unique style and warm personality have helped build strong relationships across the industry.
A leader in the Brazilian fashion community, Lee merges cultural heritage with digital innovation. His collaboration with digital influencer Helena Bordon brought her to international prestige, while his mentorship has connected him with notable Brazilian figures like Juliana Santos, Camila Coutinho, and Mariah Bernardes.
Beyond photography, Lee's influence spans high-profile projects, including walking the runway for Dolce & Gabbana's Fall/Winter 2016 Menswear show, and helping to create Iceberg's first Street Style Magazine lookbook for their Fall/Winter 2018 show. Recently, he reshaped Casadei's Fall/Winter 2023 campaign with a modern, street-inspired twist while preserving the brand’s sophisticated identity.
As a trusted partner in digital media and social media management, Lee has worked with IMG Digital New York, capturing content creation for the "Fashion Week" and "NYFW" Instagram accounts, capturing real-life content that resonates with global audiences.
With a dynamic vision and a steady commitment to innovation, Lee Oliveira continues to inspire and make a significant impact on the fashion industry.