REDValentino…Piazza San Babila, Milano

During Milan Fashion Week I was honoured to be invited to visit and photograph the REDValentino pop-up store.

The Pop-up Greenhouse, signed by Maria Grazia Chiuri and Pierpaolo Piccioli with a surprising botanical scenario: a temporary space that had been turned into an enchanting greenhouse.

In this imaginary greenhouse the young protagonist lives a journey of a delicate butterfly fluttering among gardening elements that becomes objects for displaying exclusive garments (created solely for this fairytale space) such as scarves planted in transparent glass bulbs, hair circlets in flower pots or rubber boots with pink laces for garden work.

The REDValentino woman, like Alice in Wonderland, unexpectedly finds herself in a luxuriant, verdant place where her personal dream journey begins.

A big thank you to Elisa and Rachele for the invite.


Lee x

Lee Oliveira
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