Magnum launches this season’s most indulgent accessory
Magnum has created Australia’s first ever fashion inspired ice cream range: The Magnum Fashion Collection. Partnering alongside renowned Australian Fashion designers, Bec + Bridge, By Johnny and Romance Was Born, 3 premium ice cream flavours were created. The collaboration is made even cooler by the fact that these 3 designers created package designs to complement the limited-edition ice cream flavours.
As part of the release, Magnum partnered with some of Australia’s fashion and celebrity influencers of the moment. These “Magnum Muses” have become the story tellers of the collaboration sporting the ice creams as this season’s most indulgent accessory.
My task was to create the imagery that would go hand in hand to promote this limited release. I was honoured to be called to help develop this material in the form of street style imagery that naturally complements the muse’s favourite fashion accessory.
Here is a glimpse of some of the final images. Yes, I did overload on all the ice cream flavours on the entire 3 day shoot.